Anthony is responsible globally for the go to market, sales growth and business development of SAP’s Extension Suite and Integration Suite; focused on influencing the sale of these SAP Business Technology Platform capabilities to SAP’s prospects and customers. Anthony is responsible for developing SAP’s market opportunity for these Suites and how they deliver measurable value, enabling companies to transform their application environments and workplaces to maximise the value they gain from digital transformation efforts.
Prior to this Anthony was responsible for the business development of the SAP Jam solution, and also the Solution Management of SAP’s Customer Experience Solutions, pushing innovation to improve customer insight and intimacy. Anthony joined SAP in 2009 from Oracle where he was Head of CRM On Demand Product Management for EMEA. Prior to Oracle’s acquisition of Siebel, Anthony was Siebel’s Chief Technology Director for EMEA, where he designed and developed Siebel's Information Technology Strategy offering and was universally recognised as a leading authority on Siebel’s technology and architecture. Starting at Siebel Systems in 1997, Anthony was one of the founding members of the company and an authority on CRM solution design and implementation and recognised for influencing areas of the products design, company growth and sales execution strategy.
Prior to his roles in the Software industry, Anthony held CIO positions, where he was responsible for designing and implementing diverse solutions. Initially qualified as a builder and surveyor in the construction industry, he developed his IT skills pioneering the creation of innovative software solutions for supporting customer-facing activities & sales processes.
He is married and lives in a village near Lincoln, England. He has 2 Foster children and 3 of his own, his eldest being severely autistic, yet inspires him daily to try and make a difference.