App-solutely SAP CX


The Summer Webinar Series from

SAP Customer Experience


On demand recording available
How Content Excellence made Victorinox win in Digital Commerce with SAP & CELUM


Victorinox grew from Swiss Army Knife to global cult brand since 1884 with several successful businesses units. Quality and innovation do not only have highest priority for their products but also when it is about Product data and Content. This webinar grants insights in how the right solutions helped to transform the complex product structures of a multi-division business into great Digital Experiences. See how mastering data and content make the difference to win the race for the best Customer Experience.


In this webinar you get to know more about:

  • Best practice of a world market leader to break down silos
  • Way from challenges to solutions around process and data quality
  • CELUM’s Content Hub and SAP Commerce Cloud as base for unique digital experiences
  • Advantages of a solid Content Hub for the challenges of our omni-channel world
Speaker: Christopher Klumpp, Head of Global Enterprise Data Management, Victorinox


Speaker: Michael Sahlender, Chief Business Officer, CELUM