SAP Customer Experience Summit
SAP Customer Experience Summit

Meet expectations today.

Exceed them tomorrow.

SAP CEE Customer Experience Live

Meet expectations today

Exceed them tomorrow

 

Understand. Engage. Deliver.

 

Watch SAP Customer Experience Summit  the must-attend Customer Experience conference and hear from industry experts, market analysts, business practitioners and visioners. They all will guide you through the current market trends and explain how to understand your customers, engage with them and deliver personal, trusted, and connected experiences.

 

Meet our speakers
Tomáš Vala
Chief Executive Officer
SIKO KOUPELNY&KUCHYNĚ
Luděk Motyčka
Regional Marketing Director, Central & Eastern Europe
GOOGLE
Edit Dudas
Head of CRM
ADIDAS RUNTASTIC
Rita Meayki
Group Head of HR Solutions
MOL GBS HUNGARY
Miša Živić
Chief Executive Officer
LEANPAY
Árpád Deák
Regional Vice President Sales & Growth
EMARSYS
Bartosz Mekier
E-Commerce & Sales Expert
SAP
Dr. Susanne O'Gorman
Global Head Customer Experience, Insights Division
KANTAR
mag. Aleš Košir, univ. dipl. ing. fiz
Head of University IT Department
UNIVERSITY OF LJUBLJANA
Mikołaj Wezdecki
Chief E-commerce Officer
EOBUWIE.PL
Janko Medja
Chief Marketing Officer, Co-Funder
LEANPAY
Anna Sidorova
Head of CRM platform
NOVUS
Arno Smolic
IT Director
ORBICO
Edyta Malesza-Malatrat
Marketing Director
SAP
Reinhard Harter
Vice President Customer Experience
SAP
Agenda

How to achieve a customer-centric culture? CEE CX Market Insights.

Duration: 13:50

 

In a climate of deep economic uncertainty, brands are not only scrutinising investment, but they are also fighting for their customers’ share-of-wallet more than ever before. This fiercely competitive environment has once more elevated the need for providing great customer experiences, and achieving a customer-centric culture has re-emerged as an important theme. The presentation draws on data and insights from CEE markets to explore the importance of customer centricity and how to achieve it.

 

 

Dr. Susanne O'Gorman, KANTAR


Redefining Customer Experience in the New Normal. Challenges and opportunities.

Duration: 23:48

 

In a panel discussion, together with experts and opinion leaders in Сustomer Experience from different countries, businesses and industries, we will discuss the experiences and challenges they have faced during past months, the ways they overcome those and their vision of the way foreward. The panel will also answer questions what strategy to choose in order to achieve the best results in the field of CX.

 

 

Mikołaj Wezdecki, E-OBUWIE

Arno Smolic, ORBICO

Ludek Motycka, GOOGLE

Dr. Susanne O'Gorman, KANTAR


How Adidas Runtastic can help you stay FITTER, HEALTHIER, STRONGER thanks to hyper personalization.

Duration: 16:02

 

 

 

Edit Dudás, ADIDAS RUNTASTIC

Arpad Teak, Emarsys


Can a university find a completely new business model?

Duration: 20:26

 

 

 

Aleš Košir, UNIVERSITY OF LJUBLJANA

Bartosz Mekier, SAP 


Experiences in Sports.

Duration: 22:48

 

About self-motivation, dealing with pressure, leardership and more. Exclusive interview with Tomas Hertl, the first player born in Czech Republic to appear in an National Hockey Leauge (NHL).

 

 

 

Tomas Hertl, National Hockey Leauge

Reinhard Harter, SAP


A dream that led to a successful business.

Duration: 11:00

 

The story of strong and determined people who, thanks to their principles, diligence, and reliable partners, are rightfully proud of their success. How innovation, bold solutions and customer care help businesses.

 

 

 

Tomas Vala, SIKO KOUPELNY&KUCHYNĚ


What are the benefits of knowing your customers?

Duration: 11:03

 

A story about how customers change the brand they love and help it stay the best.

 

 

Anna Sidorova, NOVUS


Increasing customer value through orchestrated communication.

Duration: 15:07

 

Contextual, timely and relevant communication is key. Only convenience and relationship can top price as competitive advantage. 

 

 

Miša Živić, LEANPAY

Janko Medja, LEANPAY


Experiences in Sports.

Duration: 14:05

 

Personal experiences: coping with pandemic, playing on empty courts, shopping and few other things. Exclusive interview with Elina Svitolina, #5 in women tennis worldwide according to Women Tennis Assosiation (WTA) ranking for 2021

 

 

Elina Svitolina, Women Tennis Assosiation

Edyta Malesza-Malatrat, SAP


Your employees deserve the same service experience as your best customers.

Duration: 11:06

 

How not to lose contact and stay in touch with employees in the new environment. Simple solutions for complex problems when it matters most.

 

 

Rita Meayki, MOL GBS HUNGARY


On giraffes and first dates — what should you know about building a great customer experience?

Duration: 16:57

 

What is the difference between an OK customer experience and the great experience? A slight one. But you need to understand the ingredients of a great CX in order to be able to reproduce one. Let's dive into the world of first dates and giraffes to gain some important lessons.

 

 

Paweł Tkaczyk

SAP Customer Experience Summit

 

Watch the replay!

 

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