Intelligent Finance webinar series
Intelligent Finance
Series of webinars for your business resiliency


April 22 – June 16, 2021

Why attend?
The pressure on finance executives is greater than ever as organizations navigate unprecedented business circumstances. At the same time, opportunities for transformation are equally abundant given the availability of advanced and innovative solutions. You can minimize the impact of economic disruption while maintaining business continuity. SAP’s ERP system can help companies emerge from crisis with great resiliency.
Intelligent Finance webinar series will give you the key information on how powerful SAP S/4HANA platform enables finance executives to achieve measurable, high-impact business value, drive innovation, and do business in real-time.
This unique series of webinars will bring together SAP regional experts, leading partners, and customers. We will share best practices and strategies to help you unlock new business value with our Intelligent ERP and emerge even stronger from these uncertain times.
We will also discuss RISE with SAP, a milestone offering that brings together the solutions and services you need for true business transformation – in one package – regardless of where your business stands now or where you want it to go. It is SAP and an entire ecosystem of partners helping you chart your change on your terms and your timeline.
Who should
CFO, representatives of the Controlling, Accounting, Planning, Risk Management, Treasury, IT departments, SAP practice heads.
What are the focus countries?
The content and agenda are tailored specifically for the Central & Eastern Europe countries.
Will there be translation?
The language of webinars is English. There will be translation into Romanian and Ukrainian.
CFO Guidebook:
How to Get Started with SAP S/4HANA Finance

April 22, 2021, 10:00 – 11:30 CET
Today's finance executives think about digital transformation as an opportunity to increase value across the enterprise. They are aware that they need to make better use of innovative technologies to successfully navigate complex global marketplace and transform business processes. SAP S/4HANA helps them make smarter decisions faster, boost their efficiency, and drive strategic value.
Join our webinar and demo presentation on April 22 and learn more about the implementation of SAP S/4HANA for finance and the value it brings to the company.
The webinar session will be joined by SumUp, a leading mobile payment company. Find out how they are succeeding with SAP solutions, more about the implementation process, and the business benefits they experienced.
Ivan Grujovic, Head of Customer Advisory, SAP South & Eastern Europe
Marko Cencic, Business Solution Architect, SAP South & Eastern Europe
Elisaveta Tuncheva, Head of ERP, SumUp
Diana Todorova, Demand Manager, SAP South & Eastern Europe
Revolutionizing the Record-to-Report process:
Learn how to turn insights into strong business results

May 19, 2021, 10:00 – 11:30 CET
Finance is a mirror image of the real world. Successful digital business experiences require finance to ensure commercial viability.
Transforming finance with intelligent innovations. Maintaining momentum in the evolution of finance requires an investment in intelligent technologies that enable innovation. Integrating these innovations into core finance processes empowers support across all areas of the business to develop insights not possible until now, and it transforms that insight into foresight.
What if you could
• Add additional intelligence for a faster financial close
• Get transparency and visibility into accounting processes
• Spend more time analyzing and reporting
• Trust data for decision making based on real-time data
The webinar session will be joined by the chocolate brand HEIDI Chocolat, founded in 1994. Today, the brand is present in more than 50 countries all over the world. Join us on May 19th and find out how Heidi Chocolat is using SAP solutions for innovation and business growth.
Ivan Grujovic, Head of Customer Advisory, SAP South & Eastern Europe
Alexandru Marica, Business Controlling Manager, HEIDI Chocolat
Luminita Scarlat, Business Solution Architect, SAP South & Eastern Europe
Violeta Cristache, Localization Product Manager, SAP SEE Globalization Services
Diana Todorova, Demand Manager, SAP South & Eastern Europe
Enable your treasury
to become resilient and more effective with SAP S/4HANA

June 16, 2021, 10:00 – 11:30 CET
Take full control of your treasury.
SAP solutions empower finance departments to master the growing challenges of today and tomorrow. They enhance the overall digitization of treasury processes, increase accuracy, and accelerate the pace of analysis through action to results. Treasurers are equipped with tools to free up their time and focus on driving business further.
Solution benefits:
• Financial risk mitigation through data-driven decisions
• Increased operational efficiency and effectiveness
• Improved compliance and operational risk mitigation
• Future-proof solutions
Ivan Grujovic, Head of Customer Advisory, SAP South & Eastern Europe
Ognjen Glavas, Presales Business Architect, SAP South & Eastern Europe
Maciej Kwasiborski, SAP S/4HANA Customer Solution Advisor, SAP Middle and Eastern Europe
Diana Todorova, Demand Manager, SAP South & Eastern Europe
Meet our speakers
Alexandru Marica
Business Controlling Manager
HEIDI Chocolat


Alexandru Marica is the Business Controlling Manager of HEIDI Chocolat, a premium chocolate producer covering nearly 50 countries across all continents. 

Alexandru has 12 years of experience in finance, with FMCG, production and retail background. After his return from France, Alexandru managed accounting and controlling at Decathlon, and since 2014, he manages the controlling function at HEIDI Chocolat, where he was also driving the implementation of the controlling module of SAP S/4HANA.

Elisaveta Tuncheva
Head of ERP


Elisaveta started her career in Accounting and Finance. After few years, she started to work with SAP and decided to change her job to become an SAP consultant in the Finance area. After becoming an ACCA fellow, she successfully combines her finance knowledge and technical skills to implement SAP solutions in the Finance and Accounting areas and has been performing different roles for more than 20 years. She has worked for aii, Siemens, and Atos, but 3 years ago she joined SumUp as Head of ERP, having a chance to design and develop smart solutions with the latest SAP technologies. She is leading a global team, responsible for implementation, maintenance, support of ERP systems and their integration with other systems.

Ivan Grujović
Head of Customer Advisory, Eastern Europe
SAP South & Eastern Europe


Ivan Grujović is sales and project management professional with 16 years of experience in ICT industry, mainly in business software field. Currently, he works as Head of Customer Advisory for SAP in Eastern Europe, where he is managing great professional team of cca 15 business architects and industry experts. His big passion is development and growth of his people. Ivan is responsible for best possible support to SAP sales results in the region. He is member of management team, who is defining SAP strategy and leading business in Eastern Europe.

Marko Cencic
Business Solution Architect
SAP South & Eastern Europe


Marko Cencic has been working with SAP solutions for over 20 years and is focusing on areas of advanced analytics, finance and controlling. Marko is currently a certified SAP business architect supporting companies with digitisation of their financial and other processes. Marko has performed different roles during his career, from implementing SAP solutions on projects in large enterprises and small family based companies, to project management and advisory roles related to IT roadmap.

Luminita Scarlat
Business Solution Architect
SAP South & Eastern Europe


Luminita supports SAP Romania as a Business Architect - TOGAF® 9 Certified. She works with both current and prospective SAP customers to drive executive-level conversations aiding in the transformation of their business strategy into measurable results leveraging the SAP’s Integrated Intelligent Suite. She brings extensive experience, about 21 years, of which 10 years in managing the implementation of SAP projects.

Violeta Cristache
Localization Product Manager
SAP SEE Globalization Services


Violeta is Localization Product Manager for Romania (Financial/Logistics part). She has been part of SAP for 21 years where she has gained experience in several roles: SAP Financial Consultant, Localization Consultant, Localization Product Manager.

Ognjen Glavas
Presales Business Architect
SAP South & Eastern Europe


Ognjen has developed a deep understanding and knowledge of ERP systems, and possesses the specific know-how of general business and industry-specific processes, with specialization in Consumer Products Industry. In his current role, he is essential in supporting regional companies in their transformation into intelligent enterprises.

Diana Todorova
Demand Manager
SAP South & Eastern Europe


Diana joined SAP in 2015 as a Presales Expert in SAP Bulgaria. After 2,5 years in Presales, she stepped into a new challenging role of a Demand Manager for former SAP SEE Countries, now forming the Eastern Cluster under the SAP CEE umbrella. She was driving the adoption of the new Demand Management Framework, including different local and regional programs with close collaboration with Sales, LOBs, Marketing, and IBUs. With the announcement of S/4 MOVE in 2019, Diana took over the responsibility of being a SPOC for Eastern Cluster looking into IB S/4HANA pipeline generation and cloud pipeline acceleration.

Maciej Kwasiborski
SAP S/4HANA Customer Solution Advisor
SAP Middle and Eastern Europe


Maciej is the Finance Expert advising SAP Customers on financial architecture and solutions. He deals with the broad scope of topics, starting from financial accounting, up until Treasury Management. Maciej can also get involved in discussions on moving to SAP S/4HANA and support Customer decisions.

Mark your calendar
and save the date!

RISE with SAP. What is it and the impact to your company

Learn more
Remove complexity with one offer, one contract, with one company responsible for SLA, operations, and issue handling.
Choose the infrastructure that fits you without getting locked into one infrastructure as a service (IaaS) to manage data or systems.
Complement, extend, and integrate with any other solution (SAP, partner, or third-party) – and use the SAP Business Technology Platform data model and business services to connect it all.
Be more agile and responsive – not only at the edges of your business but also deep into the core – with SAP S/4HANA Cloud.
Connect and collaborate across your company with access to the world’s largest business network – including SAP’s supplier, logistics, and asset intelligence networks. Concierge Service – we’re with you on each step of your journey to an intelligent enterprise.
Pinpoint the best place to start by analyzing how your processes perform and benchmarking them against industry standards to get tailored recommendations of where to focus first.
Get full support as you migrate from your current ERP environment with tailored training and tools from SAP Services.
Tap into an ecosystem of more than 22,000 partners for any additional support you need. Accelerated Outcomes – Truly transform all aspects of your business with faster time to value and without high upfront investments.
Improve savings, speed, and decisions all across the company by breaking down silos and integrating data, intelligent tech, and ERP software on one platform and data model.
RISE with SAP allows customers to realize the value of their investment sooner, with up to a 20% reduction in TCO over five years for SAP S/4HANA, private cloud edition as compared to a traditional ERP deployment.*
Source: * TCO reductions and timelines are modeled estimates from interviewed company data taken from the following IDC studies: ECC and SAP S/4HANA TCO study (Nov. 2020) and IDC SAP S/4HANA Business Value Study (March 2020). Timelines and estimates are intended for illustrative purposes only, and SAP makes no guarantees as to actual results.
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