When it comes to customer experience, leaders in all sectors have tackled most of the low-hanging fruit. They’ve patched their CRM and commerce processes with quick fixes, doing what it takes to survive. But now customers expect each transaction to run like clockwork, smoothly and seamlessly, whether online or offline. Doing this requires a killer end-to-end process.
Integration is the way to get it done. And connectivity must reach beyond vertical issues, such as making all parts of a sales transaction work smoothly together. Companies also need to connect systems horizontally, linking sales, marketing, and service to the customer journey. When you get this right, measurable value inevitably comes. By tying each of these key touch points to the customer experience, you can finesse the different parts of your offering and swiftly react to customer demand. With an open, flexible technology infrastructure you can disrupt faster, create more frequent iterations, and gain customers for life. Discover more business values in our SAP CX Gold Guide: Connect People with Purpose.
SAP CX in Daily Business (Demo Videos):
See how SAP Marketing empowers marketers to gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experience that exceeds expectations and drives customer satisfaction and loyalty.
See how SAP Commerce helps commerce leaders in B2B and B2C companies drive omnichannel success. Learn how to become a true omni-channel business and drive digital transformation by delivering contextual customer experiences across all digital and physical touchpoints.
See how SAP Sales , a mobile CRM sales solution, empowers your sales team to sell more, act faster, and be more relevant. Sell on the go, update and manage forecasts as you visit customers and close deals, and be more productive with integration to email applications so all conversations are kept in one place. As a manager, spend less time chasing down information and gain the actionable business insight you need to make quick business decisions. SAP Sales Cloud helps sales sell more, anytime, anywhere.
See how SAP Service keeps customers coming back for more with customer service that makes customers happy. Our cloud-based customer service and field service solutions make it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management.
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