SAP Partner Live
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Accelerate Demand and Revenue

Tuesday July 12th | 09:00 EDT/15:00 CEST

 

Want 47% more annual contract value in your pipeline? How about social selling that nets 130% more leads? And access to 100+ proven demand campaigns? If so, join us for SAP Partner Live on July 12 to learn about demand and revenue-driving programs that SAP partners like you leverage for results like these!

 

Capture Customers and Revenue in New Ways

 

In this 60-minute session, you’ll hear first-hand from SAP partners as we discuss SAP revenue driving programs and the digital marketing programs they use to grow their business against a backdrop of changing buyer behaviors. Special guests from IDC and Accenture Song will share the big picture of changing customer buying behaviors, the new sales landscape, and the critical interlock between sales and marketing. Join us to learn from marketplace experts, discover best practices, and explore some of the most effective SAP sales and digital marketing offerings to help you accelerate demand and grow your pipeline.

38%

Of decision-making information comes from marketing compared to 17% from a salesperson during the purchasing phase.

69%

Of technology buyers use online chat and messaging services to gather pricing information.

67%

Of B2B tech buyers engage in social networks and communities to get vendor, product, or service information.

Source: IDC, Yes Marketers, B2B Buyers Are Digital First, Digital Always, Doc # US46331421, November 2021

Speakers

Diane Pereira, SAP’s partner communications expert, will drive the conversation with SAP partners, independent experts, and SAP leaders to help you better understand how you can capitalize on changing buyer behavior.

Diane Pereira
Your Host
SAP
Laurie Buczek
Research Vice President CMO Advisory Practice, IDC
Chris Robisch
Strategist / Marketing Transformation Manager, Accenture Song
Frances Scott
Design Associate, Clarivos
(SAP Partner)
Marisol Buczynski Buchanan
CEO, Premikati
(SAP Partner)
Agenda
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All times are approximate, and EDT. Content and speakers are subject to change without notice.

Meet the Experts Live – Your Questions Anwered


Participate in our roundtable discussion as our subject matter experts reflect on what we heard and take some of your questions live from the online Q&A console.

Ira Simon
Vice President, Partner Marketing & Communications
SAP
Hy Pailakian
Director, Partner Marketing & Communications
SAP
Erik van Nispen
Global Director, Cloud Channel Development
SAP
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