Total Economic Impact™ (TEI) of the New SAP MaxAttention™

It is our pleasure to announce the availability of the Forrester Total Economic Impact™ (TEI) of the New SAP MaxAttention™ study, an October 2019 study conducted by Forrester Consulting and commissioned by SAP to analyze the potential benefits and ROI enterprises may realize by leveraging the New SAP MaxAttention offering.


During this webinar, a guest speaker from Forrester will discuss the experiences of the interviewed customers from three different regions and six different industries using the New SAP MaxAttention engagement to better understand the benefits, costs, and risks associated with this investment.


Those organizations surveyed all agreed that the main result of all the improvements provided through the New SAP MaxAttention is a higher degree of success with digital transformation initiatives – in the form of faster innovation, smoother implementation, lower operational costs, or increased business benefit provided through the investment – resulting in risk-adjusted benefits of $13.2 million over three years versus costs of $4.5 million, adding up to the following KPIs:

  • Return of investment of 194%
  • Payback period less than 6 month


Further key benefits include:

  • Enhanced business value: Average project ROI increases by 15%
  • Improved innovation: 20% faster innovation cycle
  • Accelerated implementation: 30% faster implementation


For more information about all the benefits, and the details on the positive financial impact derived from the New SAP MaxAttention solution, please join us in this TEI webinar presented by SAP and featuring Forrester.


Learning Objective:


Learn about the potential benefits and financial impact delivered by the New SAP MaxAttention based on customer feedback.



November 14, 2019



18:00 CET - 18:30 CET