Revenue Growth Management

What CPG growth challenges & questions can revenue growth management help address and what is the SAP vision for RGM ?

In world where supply chain disruption, reducing consumer loyalty and digitally shifting sales channels are compromising the accuracy and effectiveness of historically predictable supply and demand dynamics. Planning and optimising consumer products revenue growth needs a more holistic and agile approach, with new tools and sources of data and insight across the dimensions of price, promotion, place and product. 


Learn how the SAP Industry Cloud with SAP Revenue Growth Optimisation and Revenue Growth Planning is aiming to expand the traditional process for trade promotion management in strategy, planning, analysis and optimisation.


Learning Objectives:

Learn about the vision for SAP Revenue Growth Management


January 19, 2022


11:00 EST - 12:00 EST

17:00 CET - 18:00 CET