Date: July 21, 2022 - 4:00 - 5:00 pm (CEST)  

Join the SAP Marketing Cloud What's New Webcast for 2208 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions

Links:

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Date: June 28, 2022 - 4:00 - 5:00 pm (CEST)  

Join the SAP Marketing Cloud What's New Webcast for 2208 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions

Links:

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Date: June 23, 2022 - 4:00 - 5:00 pm (CEST)  

Continuing on from 2021 webinars, this webinar series will regularly update you on new features and highlight upcoming release changes. Please subscribe to all webinars in the series and make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/ for more information around content.

Links:

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Date: June 02, 2022 - 4:00 - 5:00 pm (CEST)  

Join us to learn all the need-to-know highlights of the May 2022 Release (2205) of SAP Commerce Cloud and the most recent updates and changes for Commerce Cloud Automation, project “Spartacus” and Intelligent Selling Services for SAP Commerce Cloud.

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Date: May 17, 2022 - 4:00 - 5:00 pm (CEST)  

Before you can get serious about optimizing your buying journey, or get deep into personalization, you need well-structured product data. This is a topic that gets skipped or considered less than exciting, but it's an unavoidable prerequisite for everything more exciting or future-facing--so let's get serious about it! In this session, Solution Value Advisor Drew Messinger-Michaels will go over some practical best practices for optimized catalog structure and data governance.

Links:

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Date: May 11, 2022 - 4:00 - 5:00 pm (CEST) 

moved to new Date 19.05 - 4:00 - 5:00 pm (CEST) 

Marketing leadership is evolving. Businesses are grappling with the CMO's role, trying to define better all that it encompasses. Some have argued that the title of Chief Marketing Officer doesn't accurately depict all marketers do. The trend will eventually resolve in CMOs shifting their title to Chief Revenue Officer. In this Webinar, we will walk through the tools and best practices that SAP Marketing Cloud offers you to take back the reins on revenue. From setting up marketing plans and budgets to measuring campaign success and output.

Links:

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Date: April 28, 2022 - 4:00 - 5:45 pm (CEST)  

Get an insightful preview of the planned innovations for the upcoming May 2022 (2205) Release of SAP Cloud for Customer. We’ll talk about highlights in Platform & Integration, Sales, and Service.

Links:

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Date: April 21, 2022 - 4:00 - 5:00 pm (CEST)  

Understanding how Agent Console can boost agent performance results in a better Customer Experience.

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no PDF

Date: March 24, 2022 - 4:00 - 5:00 pm (CET)  

Continuing on from 2021 webinars, this webinar series will regularly update you on new features and highlight upcoming changes due to releases. Make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/ for more information around content.

Links:

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Date: March 15, 2022 - 4:00 - 5:00 pm (CET)  

SAP Commerce Cloud offers a wide range of options for personalization, from the basic to the advanced, and from the pre-built to the in-moment. In this session, Solution Value Advisor will walk you through the features, functions, and best practices behind these different modes of personalization, and the level of effort and common challenges for perusing each.

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Date: March 09, 2022 - 4:00 - 5:00 pm (CET)  

Use SAP Sales Cloud to focus your salespeople on the right opportunities and help them do the right thing at the right time for better and more efficient deal closing. We will share best practices for Opportunity and Activity Management in SAP Sales Cloud - including Guided Selling and Contact Intelligence features.

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Date: March 03, 2022 - 4:00 - 5:00 pm (CET)  

Understand how to collect interest-related information in your inbound channels and how to make use of it to identify the best audience for your campaigns and maximize your marketing impact.

Links:

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Date: Februar 23, 2022 - 4:00 - 5:00 pm (CET)  

In this session you will learn about the machine learning capabilities of Service Cloud, as well as get practical insights and best practices for planning your journey.

Links:

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Date: Februar 16, 2022 - 4:00 - 5:00 pm (CET)  

When discussing “frictionless authentication”, the focus is on the end-user (your customer). This is a great; only, there are multiple business stakeholders involved, as well.

This webinar will cover best-practices in reducing friction when authenticating with CIAM, from passwordless options to SSO, all from the point of view of you, the business.  We will explore the key considerations, benefits, challenges, and quick wins we have learnt from our customers, over the years.  

Join the 2021 SAP Marketing Cloud What's New Webcast Series for 2102, 2105, 2108 and 2111 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

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Date: January 27, 2022 - 4:00 - 5:45 pm (CET) 

Get an insightful preview on the planned innovations for the upcoming February 2022 (2202) Release of SAP Cloud for Customer. We’ll talk about highlights in Platform & Integration, Sales and Service. 

Links:

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Date: January 20, 2022 - 4:00 - 5:00 pm (CET) 

Join the 2022 SAP Marketing Cloud What's New Webcast Series for 2202 and 2208 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

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Date: January 20, 2022 - 4:00 - 5:00 pm (CET)  

This webcast is a brief session on how Dynatrace gives you access to a powerful set of tools to analyze and optimize the performance of your site.

It covers:

• Introduction to features of Dynatrace and how you can leverage them to troubleshoot performance issues
• eCommerce insights Dashboard for business Metrics
• Introduction to Digital Experience Monitoring

Links:

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Date: December 14, 2021 - 4:00 - 5:00 pm (CET) 

Presenter:
Senior Product Manager, Spartacus, Commerce Cloud, SAP

Continuing on from 2020 webinars, this webinar series will regularly update you on new features and highlight upcoming changes due to releases. Please subscribe to all webinars in the series and make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/  for more information around content.

Links:

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Date: December 09, 2021 - 4:00 - 5:00 pm (CET) 

Presenter:
Charles Moore, Senior Marketing Cloud Consultant, SAP

Useful basics for creating Automated Programs in SAP Emarsys Customer Engagement.

Links:

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Date: November 18, 2021 - 4:00 - 5:00 pm (CET) 

Presenter:
Charles Moore, Senior Marketing Cloud Consultant, SAP

Tips, tricks, and best practices, including: Smart Insight settings, available filters and how to benefit from them.

Links:

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Date: November 18, 2021 - 4:00 - 5:00 pm (CET) 

Presenter:
Ian Hametz, Product Manager, SAP Customer Data Solutions, SAP

Design an identity strategy with experience and security

Links:

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Date: November 18, 2021 - 4:00 - 6:00 pm (CET) 

Presenter:
Vinita Sinha, Principal Technology Consultant, CX Intelligent Adoption & Consumption, SAP Customer Engagement & Experience, SAP

This adoption lab is designed to help you build a Dashboard in Sales Cloud using the inbuilt Business Analytics tools. During this session, you will learn how to create a report with views and build a Deal Execution dashboard in your test environment.

Links:

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Date: October 28, 2021 - 4:00 - 4:45 pm (CEST) 

Presenter:
tbd

Join the 2021 SAP Marketing Cloud What's New Webcast Series for 2102, 2105, 2108 and 2111 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

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Date: October 21, 2021 - 4:00 - 5:00 pm (CEST) 

Presenters:
Megha Goel, Product Management, SAP Sales & Service Cloud | SAP Customer Experience
Rishi Hemdev, Product Management, SAP Sales & Service Cloud | SAP Customer Experience

Are you considering of leveraging ML to improve your sales and service processes? In this webinar, you will get an overview about what options are currently available for SAP Sales and Service Cloud. You will also experience in a live demo how you can train the ML model and get insights into performance metrics. We will wrap up the session with a future outlook and Q&A. We are looking forward to an interactive session with you!

Agenda:

1. Introduction
2. Sales & Service Cloud – Features
3. Live Demo - Training the Model & Performance Metrics 
4. Sales & Service Cloud - Roadmap
5. Q&A

Links:

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Date: October 14, 2021 - 4:00 - 5:45 pm (CEST) 

Presenter:
Emmanuel Desert, Head of Customer Office, SAP Sales & Service Cloud | SAP Customer Experience
SAP Sales & Service Cloud | SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming November 2021 (2111) Release of SAP Cloud for Customer. We’ll talk about highlights in Platform & Integration, Sales and Service.

Links:

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Date: October 12, 2021 - 4:00 - 5:00 pm (CEST) 

Presenter:
Charles Barton, Product Management, SAP CX

Join us for an update on the SAP Commerce Cloud Roadmap. This webcast will address updates in Q4, and focus on future changes.

Links:

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Date: October 07, 2021 - 4:00 - 5:00 pm (CEST) 

Presenters:
Steve Walker, Global Solution Owner for SAP Store Management by GK Software
Orit Bar-Ad, GK Software Head of Portfolio

Retailers should be looking to ensure they are able to offer relevant, consistent and differentiating journeys across all channels; especially when it comes to the latest formats such as go style- scan-less shopping and other low touch and high value interactions. Join Steve Walker, Global Solution Owner for SAP Store Management by GK Software and Orit Bar-Ad, GK Software Head of Portfolio, as they discuss the journeys retailers should be offering consumers, now and in the future.

Links:

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Date: October 06, 2021 - 4:00 - 4:45 pm (CEST) 

Presenter:
Serveral Speakers

The SAP Customer Data Platform team continues to develop features to drive our mission: to empower you to be customer-centric enterprise-wide. During this session, our product manager will share what’s been cooking in the SAP CDP kitchen and what’s planned for 2022.

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Date: October 05, 2021 - 4:00 - 4:45 pm (CEST) 

Presenter:
Serveral Speakers

Our teams have been busy developing new features to help you securely manage customer identity and consent while delivering seamless experiences. Come hear our product managers share what they’ve been up to and what’s in the pipeline for SAP Customer Identity Access Management and SAP Enterprise Consent and Preference Management.

Links:

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Date: September 28, 2021 - 4:00 - 5:00 pm (CEST) 

Presenter:
Jose Ruiz, Senior Training Manager,SAP Emarsys Customer Engagement, SAP SE

Learn with us how to build an automated program that allows you to reactivate those contacts who have not shown engagement in a long time, without putting your email deliverability at risk.

• We will build the appropriate segment to bring your inactive customers into the program
• We will use CRM Ads as an alternative to email to win back your inactive customers or at least get them to re-engage with your brand
• We will build the right segment to send a reminder email only to those who have shown renewed interest in your brand.

This will be an interactive session where there’ll be questions and/or games for the audience.

Links:

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Date: September 21, 2021 - 4:00 - 5:00 pm (CEST) 

Presenter:
Bill Marcotte, Senior Product Manager, Spartacus, Commerce Cloud, SAP SE

Continuing on from 2020 webinars, this webinar series will regularly update you on new features and highlight upcoming changes due to releases. Please subscribe to all webinars in the series and make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/  for more information around content.

Links:

Register and Recording

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Date: August 19, 2021 - 4:00 - 4:45 pm (CEST) 

Presenters:
Simon Dechent, Global Market Development Lead for SAP Sales Cloud Retail Execution, SAP SE

How do I focus my energies on the right opportunities? Shine a light on your pipeline, maximize sales performance and drive forecast accountability and predictability.

Links:

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Date: August 17, 2021 - 4:00 - 5:00 pm (CEST) 

Presenters:
Alexandro Perez, Technical Architect, SAP Customer Data Platform, SAP
Stephan Purves, SAP Product Expert, SAP Customer Data Cloud, SAP
Naomi Co, Senior Product Marketing Manager, SAP Customer Data Cloud 

We know that integration is a crucial piece when considering new pieces to add to your tech stack and the real-time flow of data and information is paramount to the ability to deliver exceptional experiences. Come hear our product manager talk about our unique Connector Studio that you can use to create the connectors your need for your ecosystem.

Links:

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Date: August 12, 2021 - 4:00 - 5:00 pm (CEST) 

Presenters:
Eloise Burton, Senior Training Manager, SAP SE
Phil Ladd, Senior Technical Trainer, SAP SE

SAP Emarsys Customer Engagement has 40+ new features and enhancements released in July 2021 designed specifically to give more power to marketers.  Come and join us to learn more about automation journey improvements, combined segment editor, Visual Content Editor template push updates, multi-language solutions, mobile improvements, new Tactics among other highlights.

Links:

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Date: August 04, 2021 - 04:00 - 04:30 pm (CEST) 

Presenters:
Simon Dechent, Global Market Development Lead for SAP Sales Cloud Retail Execution, SAP SE

Making the live of a service agent easier:

• Quickly get up to speed on customer context with full view of Customer with the latest on front and back office transactions.
• Faster customer identification with contextual search
• Respond with next best actions and recommendations removing the guesswork
• Customize and Extend to suit business needs

Links:

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Date: August 03, 2021 - 04:00 - 04:30 pm (CEST) 

Presenter:
Simon Dechent, Global Market Development Lead for SAP Sales Cloud Retail Execution, SAP SE 

Planning routes is time consuming and the manually created routes are often not bringing the expected results. With the new data driven “dynamic visit planning” sales representatives get smart recommendations on which customers they should visit. This is solving both, the questions for “which customers visit will bring me the highest outcome” and the questions “how do I solve the traveling sales rep problem of driving the shortest way between customers”.

Links:

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Date: July 29, 2021 - 4:00 - 5:00 pm (CEST) 

A key element to an exceptional customer experience is the ability to activate your customer data to whatever systems you need, in real-time, to deliver in-moment and relevant engagements. That's what Customer Journey's in SAP Customer Data Solutions does for you. Come hear our product manager talk about this awesome feature that can help change how you automate your customer experience.

Links:

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Date: July 22, 2021 - 4:00 - 5:00 pm (CEST) 

Join the 2021 SAP Marketing Cloud What's New Webcast Series for 2102, 2105 and 2108 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

Register and Recording

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no PDF

Date: July 15, 2021 - 4:00 - 5:00 pm (CEST) 

Get an insightful preview on the planned innovations for the upcoming August 2021 (2108) Release of SAP Cloud for Customer. We’ll talk about highlights in Platform & Integration, Sales, and Service.

Links:

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no PDF

Date: July 08, 2021 - 4:00 - 5:00 pm (CEST) 

We know that integration is a crucial piece when considering new pieces to add to your tech stack and the real-time flow of data and information is paramount to the ability to deliver exceptional experiences. Come hear our product manager talk about our unique Connector Studio that you can use to create the connectors your need for your ecosystem.

Links:

Register and Recording

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no PDF

Date: July 01, 2021 - 4:00 - 5:00 pm (CEST) 

Join us for an update on the SAP Commerce Cloud Roadmap. This webcast will address updates in Q1 and Q2, and focus on future changes.

Links:

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Date: June 29, 2021 - 4:00 - 5:00 pm (CEST) 

In this session, we will briefly go over all products that make up Commerce Cloud as well as address updates and changes which have occurred in the last six months. Topics to be covered: Cloud Automation, Commerce Core, Spartacus, CDS, 2105 need-to-know highlights.

Links:

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Date: June 22, 2021 - 4:00 - 5:00 pm (CEST) 

Continuing on from 2020 webinars, this webinar series will regularly update you on new features and highlight upcoming changes due to releases.

Links:

Register and Recording

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no PDF

Date: June 17, 2021 - 4:00 - 5:00 pm (CEST) 

As we march towards H2 of 2021, come hear about where we’re headed (roadmap) for the remainder of the year.

Links:

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Date: June 15, 2021 - 4:00 - 5:00 pm (CEST) 

Join our SAP experts as they reflect on 2020 insights, based on analysis of data from the SAP Commerce Cloud global B2B client base. In this webcast, we’ll delve into key trends emerging in e-commerce from the year of radical change that was 2020. 

Links:

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Date: June 15, 2021 - 9:00 - 10:00 am (CEST) 

In this session we will give you an overview on Real Time Channel and Support Processes in SAP Sales Cloud and SAP Service Cloud (C4C).

Links:
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Date: June 01, 2021 - 4:00 - 5:00 pm (CEST) 

Join our SAP Value and Adoption team as they take you through Personalization Mode in SmartEdit. See how you can start customizing your storefront today!

Links:

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Date: June 01, 2021 - 4:00 - 5:00 pm (CEST) 

This session will demonstrate how the Score Builder can be used and extended to create powerful scores for different use cases or in Segmentation. Starting with an overall description of the Score Builder and its capabilities, it will also be shown how it can be extended to more complex rule models based on dynamic Target Groups as well as on custom attributes calculated within HANA Views.

Links:

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no PDF

Date: June 01, 2021 - 9:00 - 10:00 am (CEST) 

Join our SAP Value and Adoption team as they take you through Personalization Mode in SmartEdit. See how you can start customizing your storefront today!

Links:

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no PDF

Date: May 27, 2021 - 4:00 - 5:00 pm (CEST) 

You can now use native screensets to easily design native UI for your CIAM flows in SAP Customer Data Cloud (CIAM). Come see in this short session how your teams will enjoy a great UX and provide a faster time to market to offer a seamless and fluid experience to your customers.

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Date: May 25, 2021 - 4:00 - 5:00 pm (CEST) 

Do you face challenges like:

• Ticket ping-pong between teams
• Ticket remaining in status "New" for long time
• Unclear ticket and customer history
• Manual work spent assigning correct category and team

In this session you will learn about ways to reduce ticket processing times and free up agent capacity.

Links:

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Date: May 20, 2021 - 4:00 - 5:00 pm (CEST) 

Better decision making depends upon knowing what's going well and what needs to improve. In this session we will share ideas to

• Identify business questions that need to be answered for different roles in the Service Organization
• Use Service Cloud Analytics capabilities

In follow up sessions you will see how to use the Analytics capabilities.

Links:

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Date: May 12, 2021 - 4:00 - 5:00 pm (CEST) 

Optimized Visit Planning, Execution and Analysis can greatly boost the productivity of field sales representatives. Solve challenges like long visit executions with a lot of manual steps. Learn about ways to make your visit planning and execution more automated and efficient. Learn about the capabilities of Perfect Store

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Date: May 06, 2021 - 4:00 - 5:00 pm (CEST) 

Time saved is money saved, especially when creating quotes and orders in front of a customer. Learn tips and tricks to simplify this process with Fast Order entry, Automatic Product proposals and using Pricing information.

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Date: April 29, 2021 - 16:00-17:00 pm (CEST)

Retailers, consumer goods companies, and direct-to-consumer businesses know that their customers increasingly place the highest value on experiences that are personalized, user-friendly, and reliable. They expect to be able to shop on any device or channel without compromise in experience. What brands need is an agile commerce platform that enables them to create the shopping experiences their customers desire quickly, simply, and cost-effectively.

Join our SAP e-commerce experts and discover how you can create rich, mobile-first shopping experiences for your customers that will drive revenue and build loyalty.

Links:

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Date: April 22, 2021 - 16:00-17:00 pm (CEST)

Join the 2021 SAP Marketing Cloud What's New Webcast Series for 2102, 2105, 2108 and 2011 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

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no PDF

Date: April 20, 2021 - 16:00-17:00 pm (CEST)

Better decision making depends upon knowing what's going well and what needs to improve.

Are you curious about what the Emarsys Platform has to offer? Maybe you’ve wondered what the best strategies are to personalize your content to create a seamless omnichannel experience for your customers. We have those answers for you, and more!

In this webcast you will learn how to use Emarsys to build customer focused Automations and Insights by using Analytics, Strategies, Channels and Personalisation. By the end of this webcast you will understand how to:

- Use the Emarsys Dashboards and Analytics to decide on a strategy

- Create Automations, including Tactics and Interactions

- Introduction to channels, including Email, Loyalty, SMS and Web Channel

- Incorporate Personalisation throughout
 

Join us for an hour-long journey into using the only omnichannel customer engagement platform built to accelerate business outcomes.
 

Links:

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Date: April 15, 2021 - 16:00-16:45 pm (CEST)

Better decision making depends upon knowing what's going well and what needs to improve.

In this session we will share ideas to

- Identify business questions that need to be answered for different roles in the Sales Organization

- Use Sales Cloud Analytics capabilities

- Use Analytics to drive adoption

In follow up sessions you will see how to use the Analytics capabilities.

Links:

Register and Recording

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no PDF

Date: April 06, 2021 - 16:00-16:45 pm (CEST)

Over the past year, the marketing world has changed, a lot. Now, with online meeting fatigue running rampant, engaging customers and prospects has never been more challenging. That’s why your marketing team works so hard to differentiate events as online experiences.

The ON24 Digital Experience Platform has emerged as a key solution in this year of disruption. Fully integrated into SAP Marketing Cloud, ON24 can transform your marketing activities into exceptional, engaging online experiences, especially if you take advantage of all its features.

Join ON24 CMO, Steve Daheb for this live webcast. He’ll provide a personal tour of this Digital Experience Platform. He’ll also arm you with the latest knowledge and resources you need to improve your online events so they convert more prospects into customers.

Links:

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Date: April 06, 2021 - 16:00-17:00 pm (CEST)

Customers partner with SAP to solve business challenges and accelerate enterprise strategies. But what happens after go-live. How do we stay focused on business outcomes and drive solution functionality to support them? How to measure value and optimize over time to get the most out of your solutions? 

Join our SAP Value and Adoption Team as they delve into the topic of value realization, and how you can use operational metrics and KPIs to drive actions and improve performance.

Links:

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Date: April 06, 2021 - 10:00-11:00 am (CEST)

Customers partner with SAP to solve business challenges and accelerate enterprise strategies. But what happens after go-live. How do we stay focused on business outcomes and drive solution functionality to support them? How to measure value and optimize over time to get the most out of your solutions? 

Join our SAP Value and Adoption Team as they delve into the topic of value realization, and how you can use operational metrics and KPIs to drive actions and improve performance. 

Links:

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Date: March 25, 2021 - 16:00-17:00 pm (CET) 

2020 brought an unprecedented year globally, especially in the world of e-commerce. As e-commerce has become an increasingly important part of everyday life for consumers and businesses worldwide, engagement models have evolved in response. Trends show that digital commerce is now essential for driving growth and revenue. But, adapting to increasingly unpredictable market forces is a challenge for many businesses across the globe.  Join our SAP e-commerce experts as they delve into the e-commerce trends that have made an impact in 2021 so far, and share their predictions for what to expect in the months ahead.

Links:

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Date: March 18, 2021 - 16:00-17:00 pm (CET) 

Virtual events have become the new normal  in marketing events. This session shall discuss an approach to leverage the capabilities provided by SAP marketing cloud combined with ON24 platform to set up a demand generation mechanism and realize enhanced value for the investment made in conducting these events.

Links:

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Date: March 09, 2021 - 16:00-17:00 pm (CET) 

Virtual events have become the new normal  in marketing events. This session shall discuss an approach to leverage the capabilities provided by SAP marketing cloud combined with ON24 platform to set up a demand generation mechanism and realize enhanced value for the investment made in conducting these events.

Links:

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Date: March 02, 2021 - 16:00-17:00 pm (CET)

Scope your solution for Sales Campaign Execution and learn more about the following topics:

- Pre-requisites

- Create & Activate E-mail Template

- Create Target Group

- Execution of Target Groups

- Create Sales Campaign

- Execute E-mail Sales Campaign

- E-mail Sales Campaign Execution Results/Track Responses to E-Mail Sales Campaigns

- Basic know how on Mail Bounces / SAP infrastructure setup

Links:

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Date: March 01, 2021 - 16:00-17:00 pm (CET)

The goal of this session is to update you on where we want to invest in SAP Field Service Management, with a focus on the coming 3 months.

Links:

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Date: February 25, 2021 - 16:00-17:00 pm (CET)

Join our SAP Experts for an interactive Q & A session as we delve into common questions around social commerce, opportunities in investment, and how to best leverage data and insights from across digital experiences to elevate your brand.

Links:

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