Date: August 25, 2020 - 5:30 pm (CET)

Presenter: Damodar Swarup Tewari, Technical Support Engineer, SAP CX

In this Power Hour we'll walk you through the SAP Commissions Data Loader (CDL) option based on the UI you can use to load data with the help of excel sheets.

Links:

Registration Link

Recording - requires S-User

PDF

Date: August 24, 2020 - 10:00 am (CET)

Presenter: Sébastien Dupré, VP Product - SAP Field Service Management, SAP

The goal of this session is to update you on where we want to invest in SAP Field Service Management, with a focus on the coming 3 months.

Links:

Registration Link

Recording - requires S-User

PDF

Date: August 18, 2020 - 4:00 pm (CET)

Presenter: Bill Marcotte, Senior Product Manager, Spartacus, Commerce Cloud

Continuing on from 2019 webinars, this webinar series will regularly update you on new features and highlight upcoming changes due to releases. Please subscribe to all webinars in the series and make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/ for more information around content.

Links:

Registration Link

Recording - requires S-User

PDF

Date: August 13, 2020 - 10:00 am (CET)

Presenter: Sébastien Dupré, VP Product - SAP Field Service Management, SAP

Get an insightful preview on the planned innovations for the upcoming August 2020 (2008) Release of SAP Field Service Management. Stay current about what’s new Field Service Management and possible integration scenarios.

Links:

Registration Link

Recording - requires S-User

PDF

Date: August 11, 2020 - 05:30 pm (CET)

Presenter: Lubna Javed, Senior Technical Support Engineer, SAP CX

A walkthrough of the different SAP Agent performance Management (fka ProducerPro) portals, managing global features, widgets and menus, and navigating through the UI in general.k for the rest of 2020 and beyond

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 30, 2020 - 4 pm (CET)

Presenters: 

Alice Sadeghian, Sr. Director, Digital Marketing & Ecommerce

Tom Karels, Director, Digital Experience

As the premier global hospitality supplier, American Hotel Register helps customers create memorable guest experiences and achieve brand consistency across geographic markets. Join our webinar to discover how American Hotel Register dealt with the challenges brought forth by COVID-19 and was able to keep their B2B Commerce brand relevant with SAP Commerce Cloud.

Through this webinar:

• Discover the challenges that were brought to the hospitality industry in light of COVID-19
• Learn from firsthand experience, how American Hotel Register dealt with the sudden shifts in their operations and in demand

See their future plans and outlook for the rest of 2020 and beyond

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 23, 2020 - 2:30 pm (CET)

Presenters: 

Emmanuel Desert, SAP Customer Experience Product Management

Renee Wilhelm, SAP Customer Experience Product Management

Get an insightful preview on the planned innovations for the upcoming August 2020 (2008) Release of SAP Cloud for Customer.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 21, 2020 - 5:30 pm (CET)

Presenter: Dean Patterson, Product Manager, ICM, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming August 2020 (2008) Release of SAP Agent Performance Management. Hear directly from our product management team about what’s new.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 21, 2020 - 4 pm (CET)

Presenters: 

Ratul Shah, Director, Product Marketing, SAP

Stephen Purvis, Product Expert, SAP Customer Data Cloud

Ian Hametz, Product Manager, SAP Customer Data Cloud

Alejandro Perez, Technical Architect

Going digital the right way is more important than ever. This means you need to engage with your customers on their terms and their preferred channels to deliver exceptional experiences and create a more direct path to revenue. Join this webinar to learn from our experts on how to use SAP Customer Data Cloud to set up your mobile applications, use the latest biometrics for easy and fast login, and seamlessly connect to web applications. The end result: More seamless, personalized experiences and stronger, more trusted customer relationships.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 16, 2020 - 4 pm (CET)

Presenter: SAP Marketing Cloud Product Management

Join the 2020 SAP Marketing Cloud | What's New Webinar Series. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 15, 2020 - 4 pm (CET)

Presenters: 

Ratul Shah, Director, Product Marketing, SAP Customer Data Cloud

Shirly Leibovich, SAP Customer Data Cloud

Pratik Kumar, SAP Customer Data Cloud & SAP Commerce Cloud

Julien Goulley, Technical Architect, SAP Customer Data Cloud

Learn from our experts to deploy a global solution rapidly to accelerate partner onboarding, simplify management, and protect your business. We will demonstrate how we deepen the value of SAP Customer Data Cloud and SAP Commerce Cloud together.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 14, 2020 - 5:30 pm (CET)

Presenter: Teja Thogaru, Technical Support Engineer, SAP CX

In this Power Hour we'll discuss, how files will be processed in the SAP Commissions Data Loader (CDL). Both inbound and outbound file types will be covered.

Links:

Registration Link

Recording - requires S-User

PDF

Date: July 14, 2020 - 10 am & 4 pm (CET)

Presenter: Nitesh Saini, Product Management & GTM, SAP

Omnichannel is not a trend anymore but a reality. Consistent promotional pricing is an important aspect of omnichannel experience and companies are facing challenges to achieve it. SAP Omnichannel Promotion Pricing Service helps businesses in achieving this consistency in promotional pricing across all their engagement and sales channels. Join us for this session to get an overview about SAP Omnichannel Promotion Pricing Service and how it helps businesses to offer consistent promotional pricing across all their sales and engagement channels.

Links:

Registration Link - AM

Registration Link - PM

Recording - requires S-User

PDF

Date: June 25, 2020 - 04 pm (CET)

Presenters: 

Ratul Shah, Director, Product Marketing, SAP Customer Data Cloud

Lisa James, Product Marketing Manager, SAP Commerce Cloud

Commerce customers want a personalized journey and expect great experiences at every touch point. E-commerce leaders want to improve their business by increasing conversion rates and building a trusted relationship with customers to keep them coming back.  Most e-commerce companies struggle on how to identity and engage customers, earn their trust and deliver personalized experiences, focused on first-party consent based data, to gain their loyalty.

Join our webinar to discover how to:

• Connect with more customers by delivering a personalized, comprehensive e-commerce experience
• Gain new and loyal e-commerce customers by securely identifying and engaging them while delivering relevant experiences
• Meet global data privacy requirements while building customer trust with transparency

Links:

Recording - requires S-User

Date: June 18, 2020 - 04 pm (CET)

Presenter:  Bill Marcotte, Senior Product Manager, Spartacus, Commerce Cloud

Continuing on from 2019 webcasts, this webcasts series will regularly update you on new features and highlight upcoming changes due to releases. Please subscribe to all webcasts in the series and make sure to visit https://sap.github.io/cloud-commerce-spartacus-storefront-docs/release-information/ for more information around content.

Links:

Recording - requires S-User

Date: June 16, 2020 - 05:30 pm (CET)

Presenter:  Kate Teo, Technical Support Engineer, SAP

We’ll give an overview of Identity Provider Configuration for SAML Authentication in ICM.

Links:

Recording - requires S-User

Date: June 10, 2020 - 04 pm (CET)

Presenters: 

Ratul Shah, Director, Product Marketing, SAP Customer Data Cloud

Shirly Leibovich, SAP Customer Data Cloud

Pratik Kumar, SAP Customer Data Cloud & SAP Commerce Cloud

Julien Goulley, Technical Architect, SAP Customer Data Cloud

Learn from our experts to deploy a global solution rapidly to accelerate partner onboarding, simplify management, and protect your business. We will demonstrate how we deepen the value of SAP Customer Data Cloud and SAP Commerce Cloud together.

Links:

Recording - requires S-User

Date: June 09, 2020 - 04 pm (CET)

Presenters: 

Ingo Mommertz, CTO, Dir E-Commerce, Parfümerie Douglas GmbH

Moritz Zimmermann, Head of Commerce, SAP CX, SAP

Join us for an exciting look into a successful SAP Commerce Cloud and Kyma innovation project from Douglas and their implementation partner Netconomy. Douglas is the leading premium beauty retailer in Europe with about 2,400 stores and fast-growing online shops in 26 European countries. Learn about Douglas’ unique Microservices approach and side-by-side extensibility Kyma use cases.

Links:

Recording - requires S-User

Date: June 04, 2020 - 10 am / 04 pm (CET)

Presenters: 

Kay Löhmann, Product Owner, SAP

Nadim Razvi, Product Owner, SAP

SAP Customer Order Sourcing enables companies, particularly in the retail, wholesale, and consumer products industries to provide their customers with reliable information about the availability of stock items.

The new cloud solution provides a single, unified view ("omni-channel") of product availability in all distribution centers, stores, and third-party providers such as third-party warehouses and franchisees.

This transparent view of all these inventories allows highly optimized sourcing based on a sophisticated and customizable set of rules to implement scenarios such as Click & Ship, Click & Collect, express deliveries, direct shipping and drop shipment in a time and cost efficient manner.

In this webinar, the product managers of SAP Customer Order Sourcing will introduce you to exemplary business scenarios for B2B, B2C, and B2B2C. Part of the presentation is a system demo in connection with a connected SAP Commerce Cloud Webshop.

Links:

Recording - requires S-User

Date: June 02, 2020 - 05:30 pm (CET)

Presenter: Bhavya Bharti, Technical Support Engineer, SAP CX

In this session we will provide an overview of how Payment and Balances work in different scenarios in SAP Commissions.

Links:

Recording - requires S-User

Date: June 02, 2020 - 04 pm (CET)

Presenter: Charles Barton, Product Management, SAP CX

Please join us for an overview of the SAP Commerce Cloud 2005 Release. Updates to the product and new features will be covered.

Links:

Recording - requires S-User

Date: May 28, 2020 - 04 pm (CET)

Presenters:

Ratul Shah, Sr Product Marketing Manager, SAP Customer Data Cloud

Adrian Nash, Head of Product, SAP Customer Data Cloud

Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo.Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo.

Links:

Recording - requires S-User

Date: May 26, 2020 - 04 pm (CET)

Presenter: Bahaa Badran, Senior Director, Cloud Adoption Services at SAP

Moving to the Cloud doesn’t need to be a headache – that is if it is planned for properly and done through an experienced provider. Moving to the Cloud can be the key to staying relevant in the ever-changing landscape of digital commerce.  Having a plan to migrate to the Cloud, tailored to your business,  can help drive revenue for your products and services.

Join this webinar to explore business strategies to initiate your move to SAP Commerce Cloud:

• Discover why you should make the move to the cloud
• Understand expectations in terms of project planning approach, migration and execution
• Learn from firsthand experience and obtain direct answers to your questions.

See how to streamline your move to the cloud from planning all the way to go-live

Links:

Recording - requires S-User

Date: May 26, 2020 - 10 am (CET)

Presenter: Sébastien Dupré, VP Product - SAP Field Service Management, SAP

The goal of this session is to update you on where we want to invest in SAP Field Service Management, with a focus on the coming 3 months.

Links:

Recording - requires S-User

Date: May 20, 2020 - 04 pm (CET)

Presenters:

Sunny Rosychuk, Director, Cloud Innovations, SAP Cloud Operations & Support, SAP

Peter Emschermann, Commerce Cloud Product Support, SAP

Brad Bushell, Global Head of Practice, Commerce, CX Product Success CoE, SAP

With the COVID-19 pandemic we’re seeing some customers experience significant increase in traffic. In this session we’re bringing together a panel of experts from SAP Cloud Operations & Support and SAP CX Services to give you some insight into how SAP is helping our customers address increased traffic.  

Links:

Recording - requires S-User

Date: May 19, 2020 - 5:30 pm (CET)

Presenter: Sirisha Kondapalli, Technical Support Engineer, SAP CX, SAP

In this session we will provide tips on creation and deletion of users, participants, and positions in SAP Commissions.

Links:

Recording - requires S-User

PDF

Date: May 14, 2020 - 10 am (CET)

Presenter: Sébastien Dupré, VP Product - SAP Field Service Management, SAP

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP Field Service Management. Stay current about what’s new Field Service Management and possible integration scenarios.

Links:

Recording - requires S-User

PDF

Date: May 07, 2020 - 09 am CET and 04 pm CET

Presenter: SAP Cloud Support Team

Getting the most of your support with the SAP Customer Interaction Center: Incident management,  S-User Management, Expert Chat, Launchpad and Built-in Support.

Links:

Recording - requires S-User

PDF

Date: May 06, 2020 - 04 pm (CET)

Presenters:

Stephen Purvis, Product Expert, SAP Customer Data Cloud

Frederic Gasse, Global Practice Lead, SAP Customer Data Cloud

Please join our Product Expert and Digital Business Service teams for a hands-on installment of our “How To” webinar series. We’ll dive into setting up federated identity to remove friction when providing customers or employees with access to applications.

Links:

Recording - requires S-User

PDF

Date: May 05, 2020 - 05:30 pm (CET)

Presenter: Karishma Shah, PM SAP Commissions, SAP Customer Experience

Learn and ask questions about the new Relationships workspace in Commissions - available with the 2005 release.

Links:

Recording - requires S-User

PDF

Date: May 05, 2020 - 04 pm (CET)

Presenters:

Lisa James, Product Marketing Manager, SAP Commerce Cloud

Kathryn Lewis, SAP Solution Engineer, Customer Experience Management

What makes up a great customer experience? The answer, of course, depends on who you ask – and when. Especially in uncertain times, it’s more important than ever to understand your customers’ challenges, intentions, sentiments, and changing needs, and adapt your business to help genuinely improve their lives. 

This is one reason why experience management technology is on the rise. By collecting experiential data from customers and connecting it to operational data across the enterprise, organizations can incrementally optimize their business to achieve faster growth, lower costs, and more overall value. 

Join our May 5th webinar to learn how to deliver a better digital storefront to your customers by measuring their experience in each moment and using that insight to intelligently shape their ongoing journeys in real time. More meaningful experiences mean more engaged and loyal customers, and that means long-term growth and value for your brand. 

Links:

Recording - requires S-User

PDF

Date: May 04, 2020 - 05:30 pm (CET)

Presenter: Raya Cleary, Product Manager ICM, SAP

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP CLM. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 30, 2020 - 05:30 pm (CET)

Presenter: Dean Patterson, Product Manager, ICM, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of ICM. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 29, 2020 - 05:30 pm (CET)

Presenter: Miloš Petković, SAP CPQ PO, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP CPQ. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 28, 2020 - 05:30 pm (CET)

Presenter: Karishma Shah, PM SAP Commissions, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP Commissions. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 28, 2020 - 04 pm (CET)

Presenters: 

Cara Dolence, Partnerships Director, Khoros

Kosta Triantafillou, Senior Director Product Marketing, SAP Customer Experience

Explore how to build a B2B digital engagement strategy that supports your buyers and your business needs in this era of rapid change.

Links:

Recording - requires S-User

PDF

Date: April 27, 2020 - 05:30 pm (CET)

Presenter: Eric Hagen, Product Manager SAP Territory & Quota, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP Territory & Quota. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 23, 2020 - 05:30 pm (CET)

Presenter: Dean Patterson, Product Manager ICM, SAP Customer Experience

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP Agent Performance Management (formerly Producer Pro). Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: April 23, 2020 - 04:00 pm (CET)

Presenters: 

SAP Marketing Cloud Product Management

Join the 2020 SAP Marketing Cloud | What's New Webinar Series. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

Recording - requires S-User

PDF

Date: April 21, 2020 - 04:00 pm (CET)

Presenters: 

Emmanuel Desert, SAP Customer Experience, Product Management

Renee Wilhelm, SAP Customer Experience. Product Management

Get an insightful preview on the planned innovations for the upcoming May 2020 (2005) Release of SAP Cloud for Customer.

Links:

Recordings - requires S-User:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

PDFs:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

Date: April 16, 2020 - 04:00 pm (CET)

Presenter: Charles Nicholls, SVP of SAP Upscale Commerce

E-Commerce is dramatically changing, and SAP is rethinking and reshaping how commerce looks today, tomorrow and in the future.  Companies need a modern and innovative platform, that understands how and where customers want to shop. With SAP Upscale Commerce, our B2C, Direct-to-Consumer solution, that means being able to deploy in days across multiple channels and creating beautiful no-code storefronts with built-in AI, headless and distributed order management capabilities. And most importantly, providing frictionless, relevant and memorable brand experiences, turning customers into loyal fans while maximizing your profit and revenue.

Join us for an exciting chat with Charles Nicholls, SVP of SAP Upscale Commerce about:

• A mobile-first B2C eCommerce platform that gives you speed and agility to tap into the enormous revenue potential of online shopping
• Built in AI, to automatically balance product exposure with inventory, maximizing revenue and profit, while providing real-time personalized storefronts for each customer
• Fast and flexible deployment, giving you customization and extensibility options that best fit your business

Links:

Recording - requires S-User

PDF

Date: April 02, 2020

Presenters: 

Anish Joshi, TI DevExp Product Delivery

Annegret Stoye, C/4HANA Foundation, Product Management, SAP Customer Experience

SAP Cloud Platform Extension Factory is the go-to cloud-native extensibility framework for the Intelligent Enterprise. Join this webinar to learn more about how to use serverless computing and microservices to extend SAP Marketing Cloud based on the Kyma runtime. You will also see a real-life scenario in action.

Links:

Recording - requires S-User

PDF

Date: March 26, 2020 - 10:00 am (CET)

Presenters: 

Andreas Holzapfel, Product Manager SAP C/4HANA Core, SAP Customer Experience

Andreas Neumeier, C/4 Core Product Management, SAP Customer Experience

Join this webinar to learn about the newest Admin Experience features that can be executed from the SAP C/4HANA cockpit, e.g. self-service provisioning for SAP Commerce Cloud in the Public Cloud.

Experience live how Administrators benefit from the new functionality.

Links:

Recording - requires S-User

PDF

Date: February 25, 2020 - 04:00 pm (CET)

Presenters: 

Ratul Shah, Sr Product Marketing Manager, SAP Customer Data Cloud

Adrian Nash, Head of Product, SAP Customer Data Cloud

Please join as for our quarterly webinar series on what’s new in our products. Hosted by Ratul Shah and Adrian Nash, they will take you through the latest trends and features and give you a look ahead of what is coming in 2020.

Links:

Recording - requires S-User

no PDF

Date: February 24, 2020 - 10:00 am (CET)

Presenter: Sébastien Dupré, VP Product - SAP Field Service Management, SAP

The goal of this session is to update you on where we want to invest in SAP Field Service Management, with a focus on the coming 3 months.

Links:

Recording - requires S-User

PDF

Date: February 20, 2020 - 04 pm (CET)

Presenter: Charles Barton, SAP CX, Product Management

Join us for the first 2020 SAP Commerce Cloud Roadmap update and start your year off on the right foot! Join us for the first 2020 SAP Commerce Cloud Roadmap update and start your year off on the right foot!

Links:

Recording - requires S-User

PDF

Date: February 18, 2020 

Presenters:

Johannes Engelke, C/4 Core Product Management 

Annegret Stoye, SAP C/4HANA Foundation Product Management, SAP Customer Experience

After experiencing how you can create simple side-by-side extensions for SAP C/4HANA solutions with SAP Cloud Platform Extension Factory based on the Kyma runtime (Part 1), this webinar will features a scenario across multiple SAP C/4HANA solutions. We will specifically focus on the developer capabilities in the Kyma runtime that enable a single developer to create these scenarios.

Links:

Recording - requires S-User

PDF

Date: February 18, 2020 - 04:00 pm (CET)

Presenter: David Dragger, SAP Litmos Pre-Sales & Product Marketing

Learn about the new features available in the SAP Litmos Training – Release 2002.

Links:

Recording - requires S-User

PDF

Date: February 18, 2020 - 05:30 pm (CET)

Presenter: Kedarnath Kanike, SAP Sales Cloud Customer Support, SAP Customer Experience

In this session we will show you some Best Practices for reporting in SAP Commissions.

Links:

Recording - requires S-User

PDF

Date: February 13, 2020 - 04 pm (CET)

Presenter: Frederike Mundt, SAP Service Cloud, Global Director

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP Field Service Management. Stay current about what’s new Field Service Management and possible integration scenarios.

Links:

Recording - requires S-User

PDF

Date: February 11, 2020 - 05:30 pm (CET)

Presenter: Terence Li, SAP Sales Cloud Customer Support, SAP Customer Experience

In this session you with learn how to configure report in RevSym.

Links:

Recording - requires S-User

PDF

Date: February 04, 2020 

Presenter: Johannes Engelke, C/4 Core Product Management 

SAP Cloud Platform Extension Factory is the go-to cloud-native extensibility framework for the Intelligent Enterprise. In this webinar, we will demonstrate simple scenarios for various SAP C/4HANA solutions based on the Kyma runtime. That way you can experience similarities between creating side-by-side extensions live.

Links:

Recording - requires S-User

PDF

Date: January 31, 2020 - 09 am (CET)

Presenter: Miloš Petković, SAP Customer Experience, SAP CPQ PO 

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP CPQ. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: January 30, 2020 - 05:30 pm (CET) 

Presenter: Miloš Petković, SAP Customer Experience, SAP CPQ PO 
 

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP CPQ. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: January 28, 2020 - 07 pm (CET)

Presenters:

Ratul Shah, SAP Customer Experience, Senior Product Marketing Manager

Ben Jackson, SAP Customer Data Cloud, General Manager

Rooly Eliezerov, Gigya (now SAP Customer Data Cloud), President and Co-Founder

Paul Yazge, Deloitte's Technology Risk practice, Senior Manager

Come explore the customer data trends that will impact your business in the next year and beyond!

Paul Yazge, Senior Manager for Deloitte & Touche LLP, will join SAP Customer Data Cloud executives Ben Jackson and Rooly Eliezerov to detail predictions for the future of customer experience, consumer data privacy and digital identity.

Key takeaways:

• How customer identity innovation will drive more frictionless CX in both the B2C and B2B sectors
• Why consumer privacy and data protection will take a place at the top of your boardroom agenda in 2020 and beyond
• How digital identity and consent data will play critical roles in the biggest issues facing business, technology and society
  

Links:

Recording - requires S-User

PDF

Date: January 28, 2020 - 05:30 pm (CET)

Presenter: Dean Patterson, SAP Customer Experience, Product Manager, ICM

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of ICM. Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: January 23, 2020 - 05:30 pm (CET)

Presenter: Dean Patterson, SAP Customer Experience, SAP Agent Performance Management

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP Agent Performance Management (formerly Producer Pro). Hear directly from our product management team about what’s new.

Links:

Recording - requires S-User

PDF

Date: January 23, 2020 - 04:00 pm (CET)

Presenters:

Dr. Michael Rey, Product Management, CX Marketing Cloud 

Thomas Koetter, Product Manager, Marketing Cloud 

Anne Manthey, Product Manager, Marketing Cloud 

Join the 2020 SAP Marketing Cloud | What's New Webinar Series. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new features and functions.

Links:

Recording - requires S-User

PDF

Date: January 22, 2020 - 05:30 pm (CET)

Presenter: Aaron Quandt, SAP Customer Experience, SAP Workflow

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP Workflow. Hear directly from our product management team about what’s new in Workflow.

Links:

Recording - requires S-User

PDF

Date: January 16, 2020 

Presenters:

Ratul Shah, SAP Customer Data Cloud, Sr Product Marketing Manager

Stephen Purvis, SAP Customer Data Cloud, Product Expert

Ian Hametz, SAP Customer Data Cloud, Product Manager

Continue to dive deep into our latest features. As we expand our how-to series to take your customer experience to the next level with key features like Global Access and Account Progression. 

Links:

Recording - requires S-User

PDF

Date: January 16, 2020 

Presenters:

Emmanuel Desert, SAP Customer Experience Product Management

Renee Wilhelm, SAP Customer Experience Product Management

J.D. Casaletto, SAP Sales Cloud Solution Management

Get an insightful preview on the planned innovations for the upcoming February 2020 (2002) Release of SAP Sales & Service Cloud, focusing on Cloud for Customer. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Links:

Recordings - requires S-User:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

PDFs:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

Date: December 10, 2019

Presenter: Gaurav Gera, Product Manager

In the second of the two part sessions, we will deep dive into the setting up validations and rules using Fiori client. The second session will cover setting up validation and property rules, language adaptation, and known limitations.

Links:

Recording - requires S-User

PDF

Date: December 5, 2019

Presenter: Gaurav Gera, Product Manager

In the first of the two part sessions, we will deep dive into the extensibility capability using Fiori client. The first session will cover, general guidelines, Navigation in Side Panel, Extension Fields, Query Definition, and managing layouts.

Links:

Recording - requires S-User

PDF

Date: November 28, 2019

Presenter: Francois Baubet, Team Manager SAP Cloud Support, SAP

Introduction of the new support channels available in built-in support after the 1911 release. Integration of launchpad and S-User authentication.

Links:

Recording - requires S-User

PDF

Date: November 28, 2019

Presenter: Simon Curd, Chief Product Owner for SAP Commerce Cloud, SAP

How to bring your existing Commerce solution to SAP Commerce Cloud and leverage our newest capabilities to fuel rapid innovation and create five star customer experiences.

Links:

Recording - requires S-User

PDF

Date: November 21, 2019

Presenters:

Joerg Flender, CX Marketing Cloud Co-Innovation, SAP

Christopher Fastabend, CX Marketing Cloud Product Management, SAP

In this webinar, you will learn how to leverage the value of your commerce digital channel by tightly integration of SAP Commerce Cloud / SAP Context Driven Services with SAP Marketing Cloud. Online and offline personalization drive the increase of store visitors and their conversion rate. This results in loyal customers and less store drop out.

Links:

Recording - requires S-User

PDF

Date: November 20, 2019

Presenters:

Michelle Bako, SAP Marketing Cloud Product Management

Rituparna Reddi, SAP Analytics Cloud OEM Product Management

Join us to find out how you can benefit from using the SAP Analytics Cloud which is embedded in the SAP Marketing Cloud.

Links:

Recording - requires S-User

PDF

Date: November 19, 2019

Presenter: David Dragger, SAP Litmos Pre-Sales & Product Marketing

Learn about the new release features available for SAP Litmos Training . This webinar will walkthrough all new features available in detail allowing you to get even more from your training platform.

Links:

Recording - requires S-User

PDF

Date: November 19, 2019

Presenters:

Josef Ehbauer, CX Marketing Cloud Product Management, SAP

Ashish Anand, C4C Engineering, SAP

Learn, how you can use Service tickets, replicated from SAP Service Cloud as interactions, to trigger actions, for example, to invite people to surveys. Insights on service tickets can be notable signs for marketers to interrupt certain campaigns for individual contacts, or to safeguard the overall customer satisfaction by awards or compensations, and enables you to better understand customers’ needs and optimize marketing success.

Links:

Recording - requires S-User

PDF

Date: November 14, 2019

Get an insightful view of new features and functions in SAP Sales & Service Cloud, focusing on Cloud for Customer - now available in the November 2019 (1911) Release. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Links:

Recordings - requires S-User: 

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

PDFs:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

Date: November 14, 2019

Presenters:

Ratul Shah, Senior Product Marketing Manager, SAP Customer Data Cloud

Adrian Nash, Head of Product, SAP Customer Data Cloud

Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo.

Links:

Recording - requires S-User

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Date: November 20, 2019

Presenter: Eugenia Rakcheeva, Service Moments Platform

Planning and scheduling field service activities can take up a lot of resources and yet, it’s difficult to find an optimal solution. Therefore, automation is an essential driver for companies focusing on modernizing their field service journey. In this session you will learn how to optimize planning to quickly find the best possible technician for a job and automate re-scheduling of service activities in Field Service Management tailored to your specific business needs.

Links:

Recording - requires S-User

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Date: October 31, 2019

Presenters:

Denelle Hicks, CX Enablement – Solutions & Strategy, SAP Litmos Training Cloud

Peter Cizik, Callidus Sales Learning, SAP Litmos Training Cloud

In the experience economy every moment matters. How to enable your sales teams with the right knowledge at the right time to achieve great results? Join the session and learn how SAP trains its sales people to perform at their best, and to achieve their goals.

Links:

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Date: October 29, 2019

Presenter: Charles Barton, Product Management, SAP CX

Join us for an update on the SAP Commerce Cloud Roadmap. New features and timelines will be discussed.

Links:

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Date: October 24, 2019
Presenter: Felix Senger, Product Expert SAP Marketing Cloud, SAP SE

Join us and learn about the latest developments in SAP Marketing Cloud 1908. Get first-hand insights on new features and functions.

Links:

Recording - requires S-User

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Date: October 17, 2019

Get an insightful preview on the planned innovations for the upcoming November 2019 (1911) Release of SAP Sales & Service Cloud, focusing on Cloud for Customer. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Links:

Recordings - requires S-User:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

PDFs:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

Date: October 10, 2019

Presenter: Friederike Mundt, Customer Self Service

Field Service Management helps improve field engineers productivity by bringing relevant information to the field and guiding them in their work. In this session we will show how the Field Service Management apps can be configured to fit and guide specific business processes.

Links:

Recording - requires S-User

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Date: October 01, 2019
Presenters: Ratul Shah, Senior Product Marketing Manager, SAP Americ
                        Alex James, SAP Customer Data Cloud Team, SAP UK
                        Ed Knight, SAP Customer Data Cloud Team, SAP UK

Join us as the webinar series continues to teach you about SAP Customer Data Cloud. Learn directly from product experts. In this episode we will dive deeper into how you build trusted relationships starting with the essential foundations of consent and preferences. We are going to dive into the essential “know before you start” insights,  and implementation best practices.

Links:

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Date: September 24, 2019
Presenters: Andrew Simon, Business Lead for SAP Marketing Cloud Services, SAP Canada
                        Andreas Starke, VP of Solution Management for SAP Customer Experience, SAP SE

Get an overview of services for SAP Marketing Cloud solution and discover how SAP can help you succeed in your marketing digital transformation project.  Learn how our suite of services related to strategy, operations, technology, and project delivery excellence can help you achieve your marketing goals.

Key benefits:

• Learn how best to build a marketing business roadmap
• Learn how to evaluate future marketing business scenarios
• Understand how SAP can advise you by using recommended practices and expertise

Links:

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Date: September 19, 2019
Presenter: Gabriel Brage, C4C Support Engineer, SAP Brasil

In this Webinar, you will have a chance to see how the Ticket Configuration is performed in SAP Service Cloud – Customer Service.

During the webinar, we will discuss Status Dictionary, Status Schemas, Ticket Document Types, and Ticket digital Signatures Additionally we will also present a Demo as well as some FAQs about common behaviors around these topics.

Links:

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Date: September 19, 2019
Presenter: Alexandra Browne, Software Developer

Cloud Hot Folders are a quick and efficient way of importing data into Commerce Cloud from Azure Blob storage. This webinar will walk you through the concept of Cloud Hot Folders, show you how to enable and configure them, and provide an overview of their file processing channels, custom-mapping features, and monitoring capabilities.

Links:

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Date: September 12, 2019
Presenters: Sumit Chowdhry, C4C Engineering, SAP Labs India
                        Gaurav Loknath Gera, C4C PM & KM Team, SAP Labs India

The session will take you through the enhancements that were released in the August 2019 release and show how to use these enhancements in your SDK solution. We’ll also talk about some of the best practices around business objects, absl scripting and other content types in the SDK.

Links:

Recording - requires S-User

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Date: September 10, 2019
Presenters: Valentina Reynaud, Cloud Move Programs, SAP Asia
                       Adekunle Adio, Cloud Move Programs, SAP America

SAP Commerce migrations transfer your existing SAP Commerce data and functionality to SAP Commerce Cloud (Public Cloud).

There are many moving pieces to migrating Software, your database platform will change and your technical landscape may end up looking different.

Ensure your data and functionality remain intact without incurring any performance degradation. Uncover the key steps towards migrating to SAP Commerce Cloud, embrace the challenge, increase your migration awareness and plan for success.

Links:

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Date: September 10, 2019
Presenters: Ratul Shah, Senior Product Marketing Manager, SAP America
                       Alex James, SAP Customer Data Cloud Team, SAP UK
                       Stephen Purvis, Product Expert, SAP SE
                       Ian Hamatz, SAP Customer Data Cloud Product, SAP Labs Israel
                       Igal Miroshnichenko, CDC Development Labs, SAP Labs Israel   

Join us as the webinar series continues to teach you about SAP Customer Data Cloud. Learn directly from product experts. In this episode we will dive deeper into the latest innovations from Q2. We are going to dive into the essential “know before you start” insights,  and implementation best practices.

Links:

Recording - requires S-User

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Date: September 05, 2019
Presenter: Johannes Engelke, C/4 Core Product Management, SAP SE

Operations is one of the most important, but also underestimated topics in modern IT Infrastructures. In this webinar, we will walk through the 7 most important operational topics and how to manage them with the Open Source Project “Kyma”.

1. Installation

2. Update

3. Backup

4. Scaling

5. High Availability

6. Security

7. Monitoring

Links:

Recording - requires S-User

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Date: September 03, 2019

Join the team from SAP Litmos Training Cloud to learn why training has never been more valuable to your organization’s success. Now, with experience-driven training you can prescribe targeted training to improve performance across key areas, including sales and service, to become a more customer-focused organization and reap the rewards of earning happier customers – loyalty, repeat purchases, and social advocacy. The time is now to focus on training!

Links:

Recording - requires S-User

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Date: August 27, 2019

In this session, we will talk about the Marketing Organizer app. How to organize marketing objects in a folder hierarchy, collaborate with peers on projects, and navigate to respective object detail pages.

Links:

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Date: August 22, 2019

SAP Cloud Platform Extension Factory is a new framework for implementing side-by-side extensions for SAP C/4HANA cloud solutions. Join this webinar to learn more about how to use serverless computing and microservices to extend Sales & Service Cloud. You will also see a real-life scenario in action.

Links:

Recording - requires S-User

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Date: August 13, 2019

Spartacus  1.0 is our next-generation storefront. It is open source, Progressive Web App (PWA), made, especially for headless SAP Commerce Cloud. It paves the way for partners and customers to quickly create delightful user experiences while allowing development teams to easily move to new releases.  New features and improvements will be published every two weeks. Learn about the basics and benefits in this webinar.

Links:

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Date: August 13, 2019

In this webinar, you will learn about the integration of SAP Marketing Cloud with Qualtrics. Design and send surveys to targeted customers, importing survey data in to SAP Marketing Cloud. There are two types of data: Operational data (O-data) and Experience data X-data). Where O-data tells you what’s happening, X-data tells you why it’s happening. Hear why the combination of SAP Marketing Cloud and Qualtrics is so powerful. It enables organizations to listen, understand what to do and how it will impact the company, and drive action to deliver business results.

Links:

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Date: August 08, 2019

SAP C/4HANA Foundation is a coherent, flexible and open technology layer which allows admins to efficiently run the SAP C/4HANA Suite. Join this webinar to learn more how Administrator needs are addressed by the SAP C/4HANA Foundation. Experience live what benefits the SAP C/4HANA cockpit provides.

Links:

Recording - requires S-User

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Date: August 08, 2019

Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo.

Links:

Recording - requires S-User 

PDF

Date: August 06, 2019

Get an insightful view of new features and functions in SAP Sales & Service Cloud, focussing on Cloud for Customer - now available in the August 2019 (1908) Release. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Links:

Recordings - requires S-User:

1 - Platform & Integration

2 - Sales

3 - Service

PDFs

1 - Platform & Integration

2 - Sales

3 - Service

Date: August 01, 2019

Join us as we kick off a new webinar series to teach you about SAP Customer Data Cloud. In this first installment, learn directly from product experts, Alex James and Stephen Purvis, how to implement SAP Customer Data Cloud in your first application.  Hosted by Ratul Shah, SR PMM  we are going to dive into the essential “know before you start” insights,  and implementation best practices. We want to set you up for success as you move forward!  Our goal is to educate, inform, and of course have some fun.

Links:

Recording - requires S-User

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Date: July 25, 2019

Join us and learn about the latest developments in SAP Marketing Cloud 1908. Get first-hand insights on new features and functions.

Links:

Recording - requires S-User

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Date: July 18, 2019

Discover how to publish data out of SAP Commerce without writing a single line of code. Join us on an end-to-end journey to discover how to easily publish data to any target destination. In this session you will get a high level overview of Integration Objects and how they are used in SAP Commerce data publication scenarios. You will learn how to configure outbound data replication in the SAP Commerce Backoffice or via ImpEx. At the end, you will see all of the pieces of the integration scenario combined into an end-to-end demonstration and explore the best practices for building SAP Commerce integrations.

Links:

Recording - requires S-User

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Date: July 16, 2019

Marketing to B2B buyers throughout the customer journey is increasingly challenging given the changing customer behaviors and higher expectations.  Join this webinar to hear from Bentley Systems on their best practices on connecting and engaging with their customers with insights and relevance.  Hear how they are using SAP Marketing Cloud to gain deeper insights into accounts, generate and nurture high quality leads, and closely collaborate with sales to drive demand.

Links:

Recording - requires S-User

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Date: July 11, 2019

Get an insightful preview on the planned innovations for the upcoming August 2019 (1908) Release of SAP Sales & Service Cloud, focussing on Cloud for Customer. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Links:

Recordings - requires S-User:

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

PDFs

Session 1 - Platform & Integration

Session 2 - Sales

Session 3 - Service

Date: July 10, 2019

In this webinar you will get an overview of the current support channels, including a review of the existing tools and how to make the most of your built-in support, as well as further information about the new additional channels such as the SAP support launchpad, chat and Schedule an Expert.

Links:

Recording - requires S-User

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Date: July 02, 2019

In this session, you can learn how easy it is to get started with the open-source project “Kyma” deployed and configured in your Kubernetes account via the SAP C/4HANA Foundation. We will guide you from deploying the open source project Kyma to configuration in your Kubernetes account via the SAP C/4HANA Foundation. With that deployment, you can start extending your SAP C/4HANA cloud solutions and create innovative, engaging customer experiences.

Links:

Recording - requires S-User

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Date: June 27, 2019

No SAP Commerce Cloud solution is complete without one or more integrations to achieve your end-to-end business goals. The options of integration with SAP Commerce Cloud have never been more diverse, but with so many options it can be difficult to understand which one to go with. In this webinar, we’ll outline many of the options and walk you through a strategy that can help you decide which integration option might work best.

Links:

Recording - requires S-User

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Date: June 25, 2019

In this session, we will talk about some of the best practices around life cycle management of a solution and UI content type. We will also take you through the enhancements released with 1905 and show you how to use these enhancements in your SDK solution. In addition, you will get a sneak peek into the features planned for 1908.

Links:

Recording - requires S-User

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Date: June 25, 2019

Discover how machine learning helps businesses scale authentic customer experiences utilizing behavioral data. Learn best practices for leveraging embedded machine learning capabilities from SAP Marketing Cloud to identify and target the best accounts with the right combination of touchpoints and content to accelerate your funnel, increase conversions, and reduce churn.

Links:

Recording - requires S-User

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Date: June 18, 2019
 

Join us to learn about SAP’s strategy to “Deliver the Intelligent Enterprise.” with a focus on the Lead to Cash process. Learn how the intelligent enterprise builds upon the promise of digital transformation by applying intelligent technologies such as artificial intelligence (AI), machine learning, the Internet of Things (IoT), and advanced analytics. Learn to gain a deeper understanding of your customers, predict and proactively meet their needs, and provide exceptional, differentiated, and personalized customer experiences.

Links:

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Date: June 18, 2019

Being part of SAP C/4HANA Foundation, SAP C/4HANA Extensibility is a new concept for side-by-side extensibility for the SAP C/4HANA cloud solutions. Join this webinar to learn more about this new concept which enables you to use serverless computing or microservices architectures. You will also see a real-life scenario in conjunction with the latest version of SAP Commerce Cloud in action.

Links:

Recording - requires S-User

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Date: June 13, 2019

This Webinar will explain changes pertaining to the 1905 SAP Commerce Cloud Release as well as other recent features/products released in Q1 and Q2.

Links:

Recording - requires S-User

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Date: May 28, 2019

After the introduction to the planned SAP C/4HANA Foundation, you will get a first-hand technical overview about SAP C/4HANA Foundation from the SAP C/4HANA Foundation Chief Architect. Join this session if you want to learn more about the architecture and technical highlights.

Links:

Recording - requires S-User

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Date: May 22, 2019

Learn how SAP Marketing Cloud provides intelligent proposals of the most promising demand units that filter out the noise of all touchpoints and help to focus on the important demographic and intent facts.

Links:

Recording - requires S-User

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Date: May 21, 2019

The SAP C/4HANA Foundation is planned to be launched in May 2019 to all SAP C/4HANA customers and partners. The SAP C/4HANA Foundation enables SAP C/4HANA customers to onboard, configure, run, and extend their SAP C/4HANA portfolio. Join this webinar to get a first-hand introduction from the SAP C/4HANA Foundation Head of Product Management about the SAP C/4HANA Foundation vision & strategy, components and benefits provided.

Links:

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Date: May 16, 2019

Join us and learn about the highly intuitive and flexible new landing page editor. You’ll learn how to create new great landing pages, easily embed forms, adapt form styling to match the landing pages, and publish landing pages on SAP Cloud Platform without any configuration.

Links:

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Date: May 16, 2019

With the 1902 release of SAP Cloud for Customer, Data Workbench has become the only migration tool as the previous tool Migration Workbench has been removed. This session will walk you through major features of Data Workbench together with a few demos based on commonly used scenarios. The session will also feature a roadmap of Data Workbench and provide an opportunity for asking questions.

Links:

Recording - requires S-User

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Date: May 14, 2019

Learn about the Multi Cloud Architecture and how different SAP Clouds are connected to SAP Marketing Cloud.

Links:

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Date: April 09, 2019

Disintermediation, Emerging competition, Acceleration of digital adoption is putting your business at risk. There is need to protect your market, the core of your business,  your customers. This is why Customer Engagement Strategy is shifting from the Marketing offices to the top of corporate agenda.

During this webinar, we will walk you through SAP CX Advisory Service methodology to reshape your Customer Engagement Strategy and key elements to consider to facilitate its execution.

Links:

Recording - requires S-User

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Date: April 11, 2019

Get an insightful preview of the planned innovations for the upcoming May 2019 (1905) Release of SAP Cloud for Customer. Hear directly from our product management team about what’s new in Sales, Service, and Platform.

Good to know:

April 27/28 Test Tenant upgrade
May 11/12 Production Tenant upgrade

Agenda:
Platform & Integration - 2:30 3:30 CEST / 8:30-9:30 am EDT

Sales - 3:45–4:45 pm CEST / 9:45–10:45 am EDT

Services - 5–6 pm CEST / 11–12 am EDT

Links:

Session 1: Platform & Integration

Recording - requires S-User

PDF

Session 2: Sales

Recording - requires S-User

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Session 3: Services

Recording - requires S-User

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Date: March 28, 2019

The growing demand for customer data protection and privacy increases the value of first-party customer data in driving your marketing success. Learn the key strategies and best practices to identify, capture, and consolidate the right data to understand your customers’ intent and interests.

Links:

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Date: March 21, 2019

Learn about the Optimization, and Review & Validation service packages that SAP offers to support implementations with a crawl, walk, run approach. 

Links:

Recording - requires S-User

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Date: March 20, 2019

Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo.

Links:

Recording - requires S-User

PDF

Date: March 19, 2019

The session will take you through the enhancements that were released in the February 2019 release and show how to use these enhancements in your SDK solution. In the session, we’ll also talk about some of the best practices around life cycle management of a solution. 

Links:

Recording - requires S-User

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Date: March 12, 2019

Conversational AI is the next major computing paradigm with crucial effects and major opportunities for customer service and customer management. In this live demo session, you will not only discover how chatbots can enhance customer experience by interacting with your customers directly, but you will more importantly learn how to build your own chatbot. The demo will showcase a chatbot setup in its entirety and the different capabilities you can add. How do I build, train, connect and monitor a bot?

Why attend?

• Learn how to build your own chatbot
• See how conversational AI can personalize customer interaction
• Find out how to leverage the accuracy, contextual awareness and customizability of conversational AI

Links:

Recording - requires S-User

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Date: March 07, 2019

During this session you will learn about the available solutions and the roadmap for the intelligent service cloud, including but not limited to: How to position the intelligent service cloud through the intelligent enterprise story, overview of the competitor landscape, ideal customers for current solution, customer adoption and success stories, and review of available materials to begin training and implementing available solutions (Service Ticket Intelligence).

Links: 

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Date: March 05, 2019

Learn more about how Digital Workplace, self-service communities, knowledge management and team collaboration change your way of working in the space of customer experience. The webcast provides an overview of use cases and integration scenarios for sales, service and marketing and adds more depth and a live demo to the topic of self-service communities and knowledge management for Service Cloud with SAP Jam Collaboration and SAP Jam Communities.

Links:

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Date: February 27, 2019

Commerce Cloud is orchestrated and deployed through the Cloud Portal, a secure, browser-based user interface running on the SAP Cloud Platform. In this webinar, we’ll take a deep dive into how the portal is used to create and deploy application builds to provisioned environments. We’ll also look at how to configure access, data transfer and other aspects of your Commerce Cloud subscription.

Links: 

Recording - requires S-User

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Date: February 26, 2019

Part 1: SAP Marketing Cloud

Customers no longer view brand relationships as business-to-business (B2B) or business-to-consumer (B2C). This is the age of Me2B, where digitally empowered customers are in control and expect brands to anticipate their needs and respect their preferences - regardless of whether they are buying for their company or for themselves.  To remain competitive, brands must possess a deep understanding of customers to create memorable moments that build trust and cultivate loyalty.  Join Nicholas Cumins, General Manager of SAP’s Marketing Cloud, to understand the changing role of Marketing in the Me2B era and discover how SAP Marketing Cloud brings together, and intelligently manages, data from across the enterprise to help marketing departments become a trusted source of business by developing deep customer insight, delivering personalized experiences aligned to preference and consent, and continually optimizing the impact and return on marketing activities.

Key takeaways:

• Understand how shifts in customer buying behavior and expectations have impacted the role of marketers and the brands they serve
• Discover the unique power of SAP Marketing Cloud to develop a single view of first-party customer data from across the enterprise.
• Hear how brands are winning in the age of Me2B with personalization at scale, driven by embedded predictive analytics and machine learning.
• Learn how consent-driven engagement builds stronger relationships with customers while safeguarding the brand against risk related to data and security.
• See the impact of closed-loop performance management and multi-touch attribution on metrics that matter.
• Understand the benefit of fully integrating across front and back-office systems to delight customers and manage the end-to-end customer experience.

Part 2: SAP Service Cloud

Too many clicks, too many windows, too many transfers, and too much time wasted on hold times. And there is no guarantee that there is a sufficient answer ready at the end of it all. One of the major reasons why customers are dissatisfied with service is because it takes too much effort and time with often little to no gain.

SAP Service Cloud provides you with the tools and insights you need to deliver on your promise to your customers and make every engagement effortless. The SAP Service Cloud solution has what you need to understand the voice of your customer and derive meaningful insight at every touchpoint. The solution also provides you with the capability to train your workforce to deliver service excellence and everything else that you need to truly realize an integrated end-to-end resolution for your customer’s service journey.

Give your customers back their time—time to return to their daily tasks and lives to do things that matter. Because every moment counts. 

Links:

Recording - requires S-User

PDF C4 Marketing
PDF Service Cloud

Date: February 07, 2019

In this session, hear an overview of what SAP C/4HANA is all about, why it is important, and how it will help transform your customer experience line of business to drive instant value. In addition, you will learn about the main pillars that contribute to SAP C/4HANA, an overview of the road maps, and plans for the future of SAP C/4HANA.

Links:
Recording - requires S-User
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